15:00 pm local time , at the official opening of the Mobile World Congress in Barcelona on the eve of 2013 , Huawei Device has released a new brand concept : Make it Possible ( Chinese name ” row Jian Yan” ) . The brand everbuying.com concept will become the core proposition of Huawei ‘s consumer business group to communicate with consumers around the world , under this concept, establish Huawei Terminal emotional association between consumers and ultimately build a consumer favorite Huawei Terminal and follow the brand.
It is understood that at last year’s Mobile World Congress , Huawei Ascend product family name published and launched a variety of Ascend series flagship product. Huawei terminal chief marketing officer Shao Yang said , “This year at the same time , we have given a whole new meaning Ascend that Make it Possible ( rows practice words ) , it is not only the brand concept of Huawei terminal, but also hundreds of millions of consumers desire has spiritual power . ”
Huawei Terminal brand concept in the conference site , a suspension of solid heavy metal cube attracted the attention of the audience participants . According to Huawei Terminal F, Ying Yan , director of the brand , which is used in ” real intent ” of contemporary art forms , interpretation Make it Possible connotation of the brand . This is by far the world’s largest art installations using the same technology , Huawei to symbolize the strength to lead the creative and technological innovation .
Huawei terminal will spread target audience is defined as the ideal activists that have vision challenger , proactive, have a dream to pursue , convinced that dreams can be achieved through the efforts of a group of people . Huawei Terminal goal is to bring consumers the latest technology , hoping the new technology that everyone can enjoy .
In terms of products , Huawei terminal will adhere to quality strategy to differentiate innovation , breaking the seemingly impossible technical limit to the line together with the global consumer practice words and realize their dreams. Concrete implementation on a mobile phone product line that is the ultimate technological D series , P series available to the ultimate extreme fashion , G series extreme cost and Y series . In short , Huawei terminal will strive to provide consumers with the world’s best products.
At the same time , Huawei has released a whole new generation flagship smartphone Ascend P2. As the newest member of the Huawei Ascend P series , Ascend P2 inherited the P series design , the use of non- boundary flow design sense , it supports full LTE Cat 4 technology , the maximum downlink speed of 150Mbps, with a 1.5GHz quad-core processor, support NFC.
Huawei Device , said after Make it Possible ( rows practice words ) brand concept release , will spread to the core of digital media in the ongoing global branding .